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MERCHANDISE

Rooted in performance, built for everyday. SOVA gear reflects the mindset behind the miles — discipline, creativity, and quiet excellence. Each piece is designed to carry that energy beyond the track — into your routines, your rest, your rhythm.

Olympic Gold in Paris 2024

SOVA's Cole Hocker made history at the 2024 Paris Olympics, bringing home the gold medal. This monumental achievement represents not just a personal triumph, but embodies SOVA's commitment to excellence and our unique training philosophy in the Blue Ridge Mountains.

This historic victory adds to SOVA's growing legacy as a powerhouse in elite distance running, proving that our small-town approach to building champions continues to produce world-class results.

YOUTUBE

Experience the SOVA journey through our dynamic YouTube content. From behind-the-scenes training footage to race day highlights, our channel offers an authentic glimpse into the life of elite athletes

SHOP SUPPLEMENTS

SOVA, we trust Thorne for their unparalleled commitment to scientific research and ethical supplement formulation. Their integrative approach to wellness aligns seamlessly with our dedication to peak performance and health.